Navigating the grocery store aisles can feel like a minefield if you’re trying to eat healthily. Food packaging is often plastered with labels that sound good for you—“low-fat,” “natural,” and “light” are just a few examples. But these labels don’t always mean what we think. Let’s break down what these common food labels actually mean so you can make informed choices and avoid being misled by clever marketing.
Natural
Implies that the product is made without artificial ingredients or additives and minimally processed. However, it does not indicate nutritional benefits, such as low sugar or fat, nor does it reflect on the product’s safety or healthiness.
Made with Whole Grains
This label means that some quantity of whole grains has been used in the product, but it doesn’t specify the amount, which could be minimal. Whole grains might only be a small percentage of the total grains used, with the majority possibly being refined grains.
Light/Lite
Often used to describe texture and color, or to indicate a product has one-third fewer calories or 50% less fat than the standard version. However, these reductions are typically achieved by adding water, artificial flavors, or sweeteners.
Multigrain
Simply means that the product contains more than one type of grain. These are not necessarily whole grains, and unless the product is labeled as 100% whole grain, the health benefits might be substantially less.
Organic
Certifies that the product complies with organic farming standards, which restrict the use of synthetic pesticides and fertilizers. It doesn’t cover nutrition aspects such as sugar, fat content, or calorie count.
Sugar-Free
Indicates that no sugar was added during processing, but the product can contain naturally occurring sugars. These items often have sugar alcohols or artificial sweeteners, which can have laxative effects or affect blood sugar levels.
Fat-Free
Contains less than 0.5 grams of fat per serving, but often has added sugars or artificial ingredients to compensate for flavor and texture loss. Such products may still be high in calories despite being fat-free.
Zero Trans Fat
Per serving, contains less than 0.5 grams of trans fats, which technically allows manufacturers to round down to zero. However, these small amounts can add up if consuming multiple servings, potentially increasing heart disease risk.
Gluten-Free
Essential for those with celiac disease or gluten sensitivity, this label means the product contains no gluten. It does not imply that the product is healthier, lower in sugar, or lower in fats than gluten-containing counterparts.
No Added Sugars
While no sugars were added during processing, the product might still be high in calories from other ingredients. It’s important to check for natural sugars and carbohydrates which can also impact blood sugar levels.
Low-Carb
This product contains fewer carbohydrates than typical versions, often used by those following ketogenic diets. It does not necessarily mean the product is low in calories or sugars, as sometimes fats and sweeteners are added to enhance flavor.
Cholesterol-Free
Contains less than 2 milligrams of cholesterol per serving and 2 grams or less of saturated fat. This label doesn’t mean the product is fat-free or healthy, as it could still be high in sugars and total fats.
Low Sodium
This indicates the product has 140 mg of sodium or less per serving, which is ideal for those watching their salt intake. However, it does not imply that the product is low in calories or healthy overall, as it can still be high in sugars or unhealthy fats.
High in Fiber
Products labeled as high in fiber contain at least 5 grams per serving. While fiber is beneficial, these products can also be high in sugars and calories, so it’s important to read the full nutrition label.
Contains Omega-3s
This suggests the presence of Omega-3 fatty acids, which are beneficial for heart health. However, the amount of Omega-3s can vary significantly, and the product might still contain high levels of saturated fats or calories.
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Gina Matsoukas is an AP syndicated writer. She is the founder, photographer and recipe developer of Running to the Kitchen — a food website focused on providing healthy, wholesome recipes using fresh and seasonal ingredients. Her work has been featured in numerous media outlets both digital and print, including MSN, Huffington post, Buzzfeed, Women’s Health and Food Network.