Fun with liquid nitrogen

Glad some of you enjoyed the video of us being dorks with the booth. Guess what? I’ve got more fun videos for you today including liquid nitrogen!

Catching up on weekend posts?

-Just another manic Saturday

-The good and the bad

The conference kicked off yesterday morning so we flipped through the schedule at breakfast to see that the keynote speaker was actually Jim Collins, author of “Good to Great” and then booked it to the keynote.


If you haven’t read this book, read it. It is not only applicable to businesses but there are many takeaways that can apply to your personal life. In fact, going to all these conferences I see a lot of great speakers. I used to actually get frustrated because I would sit there listening to their messages and think about how useful it would be for other, more senior people in my company to hear these speeches and take the information to effect change in our organization. But of course, it’s usually the sales or operational people attending and not senior leadership. No matter how “good” you are, taking a pamphlet or trying to communicate the message afterwards and tell someone “you should read this book” never really goes over well. It’s like telling people to change their unhealthy habits. Until that person wants to change for himself, it won’t happen. So, I’ve stopped listening to these speeches with my “work brain” and started thinking how they can apply to my personal life.

The main theme of the keynote was the 5 stages of decline in businesses but there were a few things/phrases Jim said throughout that struck a chord with me for various reasons:

  • Stage 1: Hubris born of success My simple interpretation of this was “never lose your humility.”
  • Needing a reason to endure, to never sell-out. To me, this is about finding your “niche” What would be lost that cannot be filled again if you disappeared? What’s your competitive advantage?
  • Uncertainty, chaos & instability in this world is normal. We, as a nation better get used to normal. I just liked the perspective that this statement brought. He put the issues we are facing today in the broader context of the world. I think we have been very insular in our views as a nation in the past couple of years and this made me think differently.
  • Important decisions are made before the storm comes. They determine what you do when the storm comes. Basically, be prepared. Know your core values & direction ahead of time and stick to them in times of doubt & questioning.

Interesting stuff. If you ever get a chance to see Jim Collins speak, I highly recommend it!

And then of course, we had a little conference fun!

Aramark is a big vendor/sponsor at this conference and they had a huge set-up with chefs making cannolis in ice cream cones and playing around with liquid nitrogen and dried fruit. When I heard about the latter, apparently called “dragon’s breath,” I knew I had to try it.

Liquid nitrogen with raspberries:

Liquid nitrogen with blueberries:

Cool huh? The reason I kind of jerked my hand with the raspberry in it was because it was so cold it actually felt like it was burning my hand! The chef was nice enough to put the blueberries on a napkin after that. Has that ever happened to you before where something is so cold it feels hot or vice versa? It happens to me often actually. Maybe I have a sensory issue or something though.

I guess that’s one way to draw a crowd! Quite an interesting marketing technique, right?

Have you read “Good to Great”? Did you like it?

Ever played around with liquid nitrogen & food? I felt like I was on food network or something. It was a very cool (literally!) experience.

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  1. 1


    Nitrogen and food.. interesting combo.. haven’t played with it.

    Haven’t read that book either. Those types of books don’t usually appeal to me.. but perhaps I will put it on my list since your reccomend it!

  2. 2


    That is awesome! I’ve never read that book and never gotten to play with it but I had a liquid nitrogen milkshake at Flip Burger in Atlanta and it was AWESOME!

  3. 4


    Neat! I find a lot of books like that offer info you could come up with on your own, but that doesn’t mean it’s not helpful. It’s still info we take for granted and need to revisit from time to time. Just my opinion – not saying this particular book is like that – haven’t read it… yet :)

  4. 6


    That book sounds cool, I have to be ‘in the mood’ to read books like that but when I do I feel I learn a lot from them. That conference sounds way better than the ones I have worked at btw! There was no liquid nitrogen thats for sure! Anyhoo, our electrics been off most of the day and will be going off again soon due to a massive power plant explosion :( so will say good luck now for your race tomo! :) Kick some ass and take home that hardware! :)

  5. 8


    You now have the best attitude to listening to these conferences. I was the same way. Always wondering why others with higher titles were not the ones listening… They neeeded it. But I now do what you do. I think of how I can be a better person by reading,listening, or whatever.


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